Businesses from the US, UK, Canada, and Australia are under pressure to improve their visibility on search engines—without spending a fortune.
That’s why many are outsourcing SEO services to the Philippines, a country that’s become one of the top destinations for digital marketing and virtual talent.
The appeal lies not just in affordability but in the combination of technical skills, communication proficiency, and cultural compatibility that Filipino professionals bring to the table.
Filipino SEO agencies are no longer just an outsourcing option—they’re full-fledged partners helping international businesses reach their growth goals.
The big question is: how much do SEO services actually cost in the Philippines?
Let’s walk you through the typical pricing, what’s included, and why this market offers some of the best SEO value globally.
SEO prices in the Philippines vary depending on the agency’s expertise, service inclusions, and the client’s goals.
However, when compared to agencies in Western countries, the difference is hard to ignore.
Here’s a general pricing range:
Basic SEO Packages: PHP 15,000 to PHP 25,000/month (~USD 260–430)
Standard SEO Packages: PHP 30,000 to PHP 60,000/month (~USD 520–1,050)
Advanced or Enterprise SEO: PHP 70,000 to PHP 150,000+/month (~USD 1,220–2,600+)
A basic package might suit small businesses or startups that are just beginning their SEO journey.
These typically cover foundational activities such as keyword research, on-page SEO, and basic link-building.
Mid-range packages often include more aggressive link acquisition strategies, regular content publishing, technical SEO improvements, and advanced reporting.
High-end packages are ideal for businesses targeting competitive markets like finance, eCommerce, SaaS, or local services in major cities.
These campaigns require more sophisticated strategies, higher content output, and more hands-on support.
What you get in an SEO package often depends on how customized the service is. That said, most reputable SEO companies in the Philippines will include:
This includes optimizing meta tags, improving header structures, refining keyword placements, and enhancing content readability. It’s about making your website more relevant and accessible to both users and search engines.
Technical aspects like site speed, mobile responsiveness, crawl errors, indexation, and site structure are checked and optimized. Some agencies also handle Core Web Vitals, schema markup, and XML sitemaps.
Instead of targeting generic terms, agencies help clients focus on commercial-intent and long-tail keywords based on real user behavior and search demand in your target market.
For businesses with a physical location or localized service area, packages often include Google Business Profile (GBP) optimization, local citations, and review strategies—especially useful for ranking in Google Maps and local results.
Some agencies include monthly blog articles, landing pages, and web copy to improve keyword coverage and support the overall SEO strategy. Expect 2–8 articles per month depending on the package.
Quality backlinks remain essential for rankings. Philippine SEO teams use a mix of outreach, guest posting, and contextual link strategies to earn backlinks from niche-relevant sites.
Performance tracking includes ranking updates, traffic data, backlink growth, and conversion improvements. Good SEO companies provide transparent reporting with KPIs tied to business goals.
It’s no secret that SEO pricing in the West has been climbing. Agencies in the US or UK often charge $2,000–$5,000+ monthly retainers—sometimes higher.
Let’s break it down by region:
| Region | Average Monthly Cost |
|---|---|
| United States | $1,500 – $5,000+ |
| United Kingdom | £1,200 – £4,000+ |
| Canada | $1,500 – $4,500+ |
| Australia | AUD 2,000 – AUD 6,000+ |
| Philippines | $300 – $2,500+ |
Just like anywhere else, pricing depends on several variables. Here’s what agencies in the Philippines consider when quoting a package:
Is the client trying to rank a single website or a network of sites? Do they need ongoing blog content? Are they targeting one location or multiple cities and countries?
A local bakery will not need the same SEO firepower as a fintech SaaS company. Niches like law, health, finance, and real estate often require deeper content and higher-quality backlinks.
Clients who require a full content calendar, pillar pages, or thought-leadership articles will naturally pay more due to the required copywriting resources.
If a client’s site is built on a difficult CMS or has legacy SEO issues (duplicate content, URL structure, outdated plugins), additional hours go into cleanup and fixes.
If a client wants results within 3 months vs. 12 months, expect a more aggressive campaign—often with a higher price tag to match the increased manpower and ad spend for link outreach.
Filipino SEO experts are no longer seen as “just affordable help.” They’re valued partners in digital growth. Here’s why:
Excellent English Proficiency: Communication is clear, content quality meets global standards, and there’s no need for back-and-forth corrections.
Time Zone Advantage: There’s a solid overlap in working hours with North America and Australia, which makes collaboration easy.
Cultural Compatibility: Filipino teams are collaborative, respectful, and client-focused—many Western clients find working with them smooth and stress-free.
Strong Education & Training: Many SEO pros in the Philippines are Google-certified, experienced in international markets, and stay updated on global SEO trends.
Scalability: With affordable pricing and available talent, Philippine agencies can scale with your business as your needs grow.
Not all SEO agencies are equal. When evaluating options, look for:
A clear, documented process
Transparent reporting and KPIs
Real case studies or client success stories
A focus on custom strategies, not just cookie-cutter plans
Openness to collaboration and feedback
A good partner will start with a discovery call or audit, then present a roadmap that aligns with your specific goals—not just throw generic promises.
SEO is no longer optional for growing businesses—it’s essential. And with the rise of remote teams and outsourcing, there’s no reason to limit yourself to high-cost agencies in your home country.
Hiring an SEO company in the Philippines can give you premium results at a fraction of the cost, especially when you find a partner that understands your business, market, and goals.
If you’re considering outsourcing SEO work, we’d be happy to walk you through a sample strategy and give you honest feedback—no strings attached.
Let’s see how we can help your business grow organically and sustainably.
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