How Coupons and Discounts Affect Consumer Behavior

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Consumers love discounts. They love to see that SAVE or 50% OFF or DISCOUNT in bold font on the website where they’re shopping. And as soon as they see a price reduction right away, they either proceed to review the location or check out the items immediately. This scenario illustrates how competitive the online marketplace can be for businesses and consumers. This is reality.
Imagine being the business owner offering coupons as online promotion. Many shoppers will likely choose to purchase your products or services because you are giving away discounts, which many people what they want. And to leverage the opportunity, it would be a good strategy to sell those slow-moving products in your inventory.
So what comes to your mind when you hear the term discount shopping? Discount shopping is the process of shopping for goods and services at a discounted price online, and the most common visual presentation are coupons or vouchers with the use of promo codes.
Since the emergence of the internet, entrepreneurs have sought to do business online for people who love to spend time hunching over their phones and computers. Thanks to the internet, it becomes easier and more convenient for businesses to get the word out.
In the same way for online shoppers, they can now book and buy things online using their mobile devices. Shopping for things at a discount is an incentive to make more purchases, and the process of discovering deals and popular stores becomes a lot easier and faster, too.
Busy seasons such as Christmas and New Year are times when people look for presents for the family. Knowing that it is peak season, what better way to get first dibs on holiday discounts than shopping online?

Online + Discounts = Convenient Shopping Experience

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As most of us already know, online shopping can be an excellent resource for people who are looking to expand their purchasing power and save money. Aside from being able to shop for goods and services online, what makes discount shopping even more convenient for shoppers is that they can do it at their own convenience, anywhere, anytime.
Unlike malls and other stores, which operate with office hours, you have to make a physical visit before these establishments close, otherwise you’ll end up wasting your time, effort, and gas. Speaking of gas, you might have just realized that it is one of the things you can save if you choose to purchase goods and services with discount shopping.

The Influence of Coupons in Consumer Behavior

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Discount Shopping isn’t just for holidays. Every day, you will find coupons and discounts on different online shopping sites. Qupify for example, is an excellent choice for discovering local stores near you. If you want to keep updated of the daily deals, surprise promotions, and big discounts from your favorite stores, it is best to follow Qupify on Facebook or join their Facebook group to read announcements and communicate with the store owners. As of this writing, Qupify has business partners in Illinois, Maryland, Pennsylvania, Texas, Virginia, and DC, which means you might just discover the best-selling goods and services from different trending stores near you.

According to Inc., consumers are looking for retailers with the best value, from the starting search to the final checkout.

The recent record-breaking sales and profits numbers from Amazon illustrate how competitive the global online marketplace has become. Many retailers who have been in business for generations are facing tough times as the internet and ecommerce change the people search for and buy the products they need. A recent report highlights some of the ways businesses can use deals and promotions to attract new customers and keep them loyal to a particular store or online retailer.
Besides being helpful at luring a consumer's attention, deals and coupons play a large role in what consumers decide to buy. The RetailMeNot survey found that nearly three-fourths (74 percent) of Americans say offers are a top factor when deciding where and what to buy online. And four out of five (81 percent) Americans say finding a great offer or discount is on their mind throughout the entire purchase journey.
“Today's consumers want to feel as if they have spent their money in the smartest way possible, and to do so, they leverage deals throughout the shopping journey, including when deciding where to shop and what to buy,” said Marissa Tarleton, chief marketing officer at RetailMeNot, Inc. in a press statement. “These discounts and promotional levers continue to be critical for retailers who want to reach new shoppers to drive incremental sales.”
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It is safe to say that consumers these days are smart shoppers who love discounts; they want to make the most of their online shopping experience as much as possible. Many shoppers like the convenience of just tapping their screens and selecting different products on their phones instead of stepping out of their homes or offices and driving to the store. With discount shopping, you just log into group-buying sites like Groupon, Living Social, Amazon, or Qupify to find the product or service that you want, add it to cart, and proceed to checkout and pay using your card. With online shopping, you get to skip the hassle of driving to the store, finding an available parking space, and walking throughout the establishment to locate what you need. This will save you from the hassle and bring the convenience you need. Not to mention the discounts on coupons to help you save money.

Shopping with Benefits

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Some of the perks discount shopping provides to consumers are the following:

Making the Most of Online Shopping

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As mentioned, discount shopping provides consumers comfort and convenience in one place. Not everyone has luxury of time and patience to shop at warehouse stores. Other people simply do not have that opportunity.
Shopping online is also an investment of a little bit of your time. To set proper expectations, take the time to learn the policies of the online shopping site and your chosen local store so you will enjoy your purchases without any hassle or unexpected fees.
Receiving items that are not as described, delayed shipping, and damaged items are issues you can deal with the seller or the store owner. As the shopper, it is always best to communicate with the store owner and read the policies to have clear answers on all fees and return concerns.

The Love for Coupons and Discounts

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Who doesn’t love discounts right? Many would look for online coupons, vouchers, and promotion codes to save money on their purchases. With the help of the internet, Qupify, was born to make it easier for people to purchase their favorites on their phones and computers.
Discount shopping has helped shape the way consumers behave in the global market. CM Commerce also shared 5 Data-Backed Reasons To Use Special Offers:
Though shoppers now practically demand deals, they still find delight and joy in receiving an exclusive offer. Often, a cause for celebration is an unexpected coupon from a favored brand that rarely doles out discounts. Sometimes, the welcome surprise of a promotional sale in a customer’s inbox is enough to spark an excited shopping spree.
Successful retailers bolster their bottom line using multiple channels. Knowing that their customer base will include shoppers who happily pay full price and buyers who eagerly wait for a new coupon to appear, smart brands deliver special deals to different segments of their contact list to encourage everyone to complete their next purchase.
For most shoppers, buying something for the first time at full price without having any personal experience with the item or peer reviews to lean on can be intimidating. But even a slight discount can change a buyer’s attitude towards a risky purchase. As long as shoppers find value in your offerings, coupon clippers may even purchase your products again later at full price.
Think of discounts and promotions as an easy way to soft-sell shoppers. Many times, when a coupon is available, customers may spend more of their energy and time convincing themselves not to purchase.
Sample- or trial-size products cost little to nothing to produce, yet they’re a major revenue driver for retailers online and offline. Brands offer a risk-free proposition to consumers who can try something new for free. Stores that give away free value start new customer relationships off on the right foot. Over time, the retailer’s perceived “generosity” makes it more likeable and that also leads to positive brand associations, which may improve customer referrals and sales.
Few of the many things that encourage people to take advantage of promotions such as coupons and vouchers are the immediate value and savings. With coupons being offered online, consumers will be able to buy items in more quantity. The purpose of discount shopping is not only to lure in or attract buyers but also to offer them the best opportunity for buying more of the products or services they need, with or without a special occasion.
One proven scenario is when consumers are not able to afford the prices of premium items or exclusive products. If you are the business owner, offering discounts to such items will give consumers the opportunity to taste or experience the product or service. And if your customers like the product, they can tell their friends to buy the same, which in turn will benefit your business.
Discount shopping on Qupify is easy and hassle-free. It has a simple process that guarantees the convenience you need. You can store your favorite items in the shopping cart until you are ready to pay or make the purchase.
Everybody loves to get the best quality at the best price. So even if you are in bed, in the kitchen, or in the living room, you will still enjoy the experience of looking for the items you want. And because you are shopping from home, no one will mind what clothes, perfume, lipstick, or hairstyle you wear. No matter what time of the day, you can always browse for discounts and coupons online.

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